Generation E Institute
Executive Director Cheryl Peters
Community Development Director Eric Tobin

The Generation E Institute (GenEI) is a non-profit organization based in Battle Creek, Michigan that offers youth entrepreneurial education programs and consulting services to schools and community-based organizations.

We have certified over 220educators in 19 counties in Michigan and in several other states. Our curricula are well known for being project driven, using hands-on, and highly participatory instruction methods. Since all of the students actually start their own businesses as a requirement for completing our courses, GenEI provides an excellent foundation for middle and high school age students to explore entrepreneurship as a viable career pathway.

GenEI also recognizes the fact that youth entrepreneurship education programs need high levels of community support to remain effective in the long term. Examples of how we build that assistance include:  facilitating regional showcases in which students display their businesses, starting revolving loan funds that students can use for business start-up money, and offering meaningful internship opportunities between entrepreneurs and our students.